รายละเอียด : Organizational Strategic Communication the Interplay of Structuration

   This is the very first book, from a non-Western author, to present the thought of Organizational Strategic Communication (OSC) with a fresh conceptualization of the term as "a form of deliberate and nonmanipulative communication practice that is holistically designed to be exercised as a strategic means to inform, influence, persuade, and engage key stakeholders with aims to promote stakeholder dialogues towards the attainment of the consensual solution of the problems and the relational maintenance through the strategic leadership communication practice in the organizational context", a blend of theory, philosophy, and real-world applications... possibly a major contribution to the fields of Organizational communication and strategic communication, to Anthony Giddens' Structuration and the structurational rendering of the Communicative Constitution of Organizations (or "CCO" perspective) with a leadership communication emphasis; and to organizational culture as a whole.

   In this book, Judhaphan Padunchewit provides a much-needed introduction and explication to, and evaluation of the interrelationships, if any, among communication, organization, organizational communication and strategic communication. There is also a critical discussion on Giddens' Structuration, along with other leading thinkers of communication, leadership, and organizational culture - Karl Weick, Jurgen Habermas, Pierre Bourdieu, Edgar Schein, McPhee&Zaug. Fairhurst and Connaughton, Joann Keyton - within the framework of Pragmatism. The influential CCO acts of organizing as the medium and outcome of leadership communication are posited as the gist to the OSCL-Organizational Strategic Communication Logics, another key concept proposed by the author.